Kellogg makes use of three different elements to package our breakfast cereals. These are:

•  Cardboard (outer) cases used to transport the products to stores;
•  Individual cartons in which product is sold; and
•  Liners that seal the food inside their cartons.

The liner is the inner bag that protects food inside its carton, keeping the cereal fresh until it reaches its Best Before Date.

Kellogg's® has a number of requirements that must be adhered to for Cereal Liner materials, including:

• Shelf life; a liner must ensure that a product will maintain its freshness while sitting on the shelf either in the supermarket or unopened in the pantry at home.
• Peelable seal, so the bag can be easily be opened yet be strong enough to hold contents during transport and handling;
• Protection - to keep food free from dirt and dust and protect against physical and chemical changes.

Cereal Liner bags are predominantly made of HDPE (High Density Polyethylene) which unfortunately is not a recyclable material. For this reason, Kellogg's® is continually working towards reducing the amount of material that is used to manufacture the liners, whilst still maintaining our high level of product integrity, which meets each of the requirements listed above.

The Snack Liner is the inner pouch that protects food inside its carton, keeping it fresh until it reaches its Best Before Date.
Kellogg's® has a number of requirements that must be adhered to for Snack Liner materials, including:

• Shelf life; a liner must ensure that a product will maintain its freshness while sitting on the shelf either in the supermarket or unopened in the pantry at home.
• Protection to keep food free from dirt and dust and to protect against physical and chemical changes.

Snack Liners are predominantly made of a combination of materials such as polypropylene coated with a thin aluminium layer, which unfortunately cannot be separated to recycle. For this reason, Kellogg's® is continually working towards reducing the amount of material that is used to manufacture the liners, whilst still maintaining our high level of product integrity, which meets each of the requirements listed above.

Snacks liner material is printed to carry information about the product from a consumer and legislative perspective. For example Best Before Date, ingredient listing and allergen statements. Pictorial representations are also used to show contents and other communication marketing information such as logo and special promotions.

The carton refers to the packet in which a product is displayed for sale. It is this brightly coloured packaging that differentiates products when they are all lined up on the shelf.

Kellogg uses 95% recycled carton board to produce its cartons.  They are coated with clay on the outer surface to provide a smooth printing surface.

The printing on the carton allows for information required by law to appear for viewing by the consumer. For example weight of contents, Best Before Date, nutrition information, ingredient listing and allergen statements. Pictorial representations are also used to show contents and other marketing information such as logo and special promotions.

Individual cartons of cereal are packaged together into corrugated cases. Corrugated cases help to protect the cartons during transport and warehousing to ensure they are not damaged before being displayed to customers on the supermarket shelf.

Corrugated cases are made from corrugated board. The latter is a composite structure made up of two flat layers of paper with a corrugated layer in between them. The strength of a corrugated case depends on the properties of the layers used and on the construction of the case.

All corrugated board used in Kellogg product is 100% recyclable.

Regardless of their size, packages are sold by the weight of their food contents. Depending on the ingredients that a finished cereal product may contain (flakes, shreds, and fruit), even though packages of two different cereals may be the same physical size, they may not necessarily contain the same weight.

Cereal products are packaged on automated equipment. When the inner liner is placed around the cereal to be packed, it is necessary for some space to be left, to ensure that the liner is sealed properly. If this liner is not sealed perfectly, it is possible that moisture may penetrate the package, causing the food inside to spoil.